Project Mc2 Pixel Purse

I have a funny feeling that the Project Mc2 Pixel Purse will feature on many Christmas lists this year and it was certainly on my daughter’s list as she loves all things Project Mc2.

Project Mc2 Pixel Purse Boxed

The Pixel Purse is described as a ‘smart purse’, it looks like a really funky bright pink bag with a zip, accessory clip and straps but it is much more exciting than that. The front of the bag is a multicolour LED display which shows a variety of pre-programmed images and animations. Inside the bag is a compartment where you can slot in and connect up a smartphone and using the Project Mc2 App you can create and download your own designs to display.

Project Mc2 Pixel Purse Unboxed

As with all of the Project Mc2 dolls and toys, the Pixel Purse has been designed not only to be a fun toy but also to encourage an interest in science, maths, engineering and technology.  This is a toy that will certainly get the creative juices flowing.

Project Mc2 Pixel Purse Inside

Using the app, which is free to download, children (or adults as I did have to have a go too) can create fun designs which can be static or animated.  There are already 10 animations programmed into the bag which give you ideas and inspiration and they are all really fun.  The app is so easy to use, you download it and the first time you use it, it gives you a ‘tour’ of each part to show you what to do. There is a place to design images which are really easy to animate by creating additional or duplicate slides which you can also move.  There is also a separate area where you can write messages which move along when you have downloaded them. You have a choice of speeds and fonts to play with too. All images and messages come with a choice of bright colours and backgrounds to make them stand out.

Project Mc2 Pixel Purse Using the App

Once you have created your wonderful design, turn on the bag, open it up an clip your smartphone into the slot provided.  Attach the phone to the bag with the cord provided and press the download or preview button on the app.  It is that easy and within seconds, your design is brought to life on the LED screen.

Project Mc2 Pixel Purse Own Design

My daughter absolutely adores the Pixel Purse.  As soon as it was out of the box, she was watching the preloaded animations and it has a real wow factor. But she loves being able to create her own designs and downloading them and she has already created lots of images and messages on the purse.

As a purse or a bag, there is not a huge amount of room inside.  It would fit a phone and maybe a couple of small things and this is the only negative thing about it, it would be nice to be able to use it as a proper bag.  Having said that, my daughter has had such fun with it and she can’t wait to be able to take it out and show it off.  With the cool display, it will certainly get her noticed!

Playing with Project Mc2 Pixel Purse


The Project Mc2 Pixel Purse is priced at around £45.  The app is free to download and is available on Android and IOS and it requires 4 AAA batteries.

We were sent the Project Mc2 Pixel Purse for the purpose of this review.  All images and opinions are our own.